Bathing Daily

Why the Daily Bath?
Because of Advertising!

From the Los Angeles Examiner of June 1, 1921

Chicago, May 31—Why people take a daily
bath was explained today. Charles H. Mackintosh, advertising
expert, said the newspapers were responsible—
and the soap manufacturers.

“Daily bathing is merely the result of newspaper
advertising,” Mr. Mackintosh told the Association of
Commerce of Advertisers in session here. “Only a short
time ago we bathed once a week and that on Saturday—
we even skipped that once in a while. Now the flood of
advertising loosed by soap manufacturers has persuaded
us that we aren’t Christians unless we bathe daily.”

courtesy: Mojave River Valley Museum